This blog has been created by Mark Brown, a passionate cyclist who wants to promote the proper assembly of bikes to help make cycling fun, safe and to help get more bums on saddles for longer.
The aim of this blog is to provide an account of buying, building and riding Britain’s cheapest bicycle. I started this blog by focusing on a £70 bicycle sold by Asda, the UK’s second largest supermarket and part of WalMart the world’s largest retailer.
The Asda bike is the most recent and high-profile example of cheap flat-pack bicycles on sale. However it is indicative of a much wider and it would seem growing trend for non-specialist retailers – supermarkets, catalogues, toy stores etc – to sell bicycles which they know very little about and which they have no expertise in assembling.
This blog is an attempt to provide a realistic insight – good and bad – into what cheap poor assembled bikes (aka “Bicycle Shaped Objects”) mean for customers, for cycling, for business and the environment.
The ultimate aim of this blog is to achieve a change in the law and business practices to ensure all bicycles are sold properly assembled and set-up, regardless of how much they cost.
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