Asda back pedals on TV advert

Last week Asda aired the  first TV advert for its new not-for-profit bikes. In a classic example, which highlights the problems of self-assembled bicycles, the front forks on the adult bike in the advert had been fitted facing backwards.

The advert was quickly pulled but not before eagle eyed viewers spotted the error and with great amusement discussed it online. Search “asda bike advert” to see for yourself

The error was also covered by The Daily Mail and The Guardian, as well as a number of marketing and advertising industry publications.

I bet Asda wishes it were making some profit from these bikes to cover that costly mistake.

A still shot from the first Asda TV ad showing bike forks backwards